Hello,

I started this blog back in 2008, with a simple love for clothing and how different clothes made me feel.

What started as a fun hobby led to me taking a dress history class at university. I was introduced to the world of fashion theory and have been hooked ever since.

I am fascinated by what we wear, why we wear it, and how it makes us feel. I love thinking about identity formation, embodied experience, and both the sociology and psychology of fashion.

Enjoy!

Syed

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I most recently contributed an essay on men’s fashion blogging to Insights on Fashion Journalism (2022), edited by Rosie Findlay and Johannes Reponen, which was published by Routledge.